Local SEO news, analysis, trends, tactics and how-to guides from Search Engine Land

But you might find yourself wondering what the difference is between the two. If you’ve been marketing your small business online, you’ve likely heard of organic SEO and local SEO. You may find yourself wondering what the difference is between the two and why local SEO is so important for your business. These labels can help some businesses with visibility and potentially increase conversions. An enhanced GBP can drive more traffic, leads and sales to your local business.
While the sponsored results appear prominently at the top of search results pages with the “Ad” or “Sponsored” label, they cost money. In Marketing Automation , local search is more specific to a certain location compared to general Google searches. And Local SEO refers to the process of trying to optimize your online visibility to show up in those local search results.
These solutions will reveal important keywords you might not have thought about, as well as give you volume and competition data regarding your list of phrases. Tame is a strong word , but there are definitely proven ways to bend the mighty search engine to your will and outrank your competitors, which we’ll explore below. When we need a plumber to fix our leaky faucets, we scour Google for the professional with the highest reviews. When our kids need new soccer cleats, we ask Bing for the nearest sports equipment store. Keep reading to learn how to develop a successful local SEO strategy in a few easy steps. The best way to establish your online presence and assert yourself as an authority is by curating informative and unique content that adds value.
If you haven’t created your business’ GMB yet, note that it’s very simple to set up an account. You could have a restaurant that specializes in only vegan options. In that case, you wouldn’t want to waste your time using the wrong keywords. That’s because using the same quality keywords that your audience is using is how you can reach them better.
That year was also when the organic landscape shifted from 7-pack to 3-pack local listing. SEOClarity found that Google 3-Pack listings showed up in the #1 position 93% of the time back then. The above findings are in line with November 2021 research by Reviewtrackers. It found that 42% of millennials who perform a local search will visit a business most of the time.
Enter the contact details of your business, like your phone number and website. If you claimed an existing listing, ensure the category and other details are correct. When using Ahrefs, enter one of the keywords like “Med spa Ohio” into the keywords explorer. In some cases, they can even optimize your site for SEO, saving your team a significant amount of time. When a user visits your page, your ultimate goal is for them to convert.
Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today. Learn about unique local optimization strategy for enterprise-level brands. Bring together the best location-based tactics and tricks for the web, Google & Safari maps, social platforms and third-party apps.
Local searches, such as “nutritionist in Los Angeles,” are likely to result in Maps results on Google. And over 50% of people initially click on those businesses that rank in the Maps section. To get into the local pack, you need to know what to focus on. Here are two Local SEO studies that did a great job of identifying the most important factors for search engines. When someone searches on Google, one of the factors the search engine considers is the location of the person searching.
Whether you deliver or use a click-and-collect scheme, you will not have to spend much on completing a given order. The more you talk about your location, the more it will be considered a crucial part of your business. Search engine crawling has been redesigned many times over the years, and it will continue to improve.
Make no mistake, getting your business to rank on page one is a challenging task. With more and more businesses recognizing the benefits of local search, most competitive verticals have become crowded, making it tough to stand out. Once customers start posting reviews, Facebook lets you respond.

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